thebackroomcollective //
sports & cultural marketing agency
We’re a backroom of fans - we understand how sport makes you feel.
01
about
BUT, we’re also creatives and we get how sport, creative and culture connect.
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what we do
We reach to the heart of fan cultures and sub-cultures through creative storytelling & through building meaningful connections between:
Our strongest skill is keeping things simple – we’re not fans of marketing jargon or bullsh*t. Sorry.
Instead we STICK to what we’re good at
Brand strategy and creative
Creator and athlete marketing
Content development and social amplification
Campaign development & execution - from social first content and channel strategy, through to live event execution and fan experiences.
Strategy, ID, creative development & management of creator programmes.
We take an earned-first approach to cross-channel content development to drive conversation.
Comms
We collaborate with earned media partners and publishers to drive positive debate within popular culture.
BUT, we’re not naïve to think we know it all.
the fan
collective // tfc
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the fan collective
helps keeps us honest.
A network of creators, athletes, journalists & cultural contributors - tfc consults with the people at the heart of the sub-cultures you want to reach giving them a voice throughout the creative process.
It helps us start conversations, build insights and more deeply understand fan behaviours and actions.
04
who
A sports fan at heart, but a fan with over 15 years of experience in delivering results driven cultural campaigns for global brands across the football, gaming and fashion space.
Fi Stones
Founder
Partners include EA SPORTS FC, EA SPORTS (F1, UFC & Madden), PUMA, LEVI’s, The Football Association and Marriott & Mercedes AMG Petronas.
